Tablet Buyers Only Want the iPad, Report Says
By NICK BILTON
Robert W. Baird
According to a report issued on Wednesday, consumers who already own or plan to buy a new tablet are only interested in one thing: the Apple iPad.
The report, which was published by Robert W. Baird, a Milwaukee-based wealth management and analyst company, was conducted through a survey of 1,114 people, 98 percent of whom lived in the United States.
More than 50 percent of those surveyed, who were between 22 and 60 years old, said they already owned a tablet or were interested in buying one soon, with 95 percent of these respondents choosing the Apple iPad.
Although survey participants were allowed to pick multiple tablet choices, only 10 percent chose the Hewlett-Packard TouchPad as their tablet. A mere 4 percent said they would buy Research in Motion’s new BlackBerry tablet, the PlayBook. The Acer Iconia tablet, which runs Google’s Android software, barely scored 1 percent among survey participants.
Jayson Noland, an analyst and an author of the report, said it was very unlikely that any iPad competitors would be able to catch Apple in the near future. “I find it hard to believe that anyone can compete with the iPad,” he said in a phone interview. “I do think there are opportunities for companies outside the personal tablet category by offering a much much lower cost product that can be used in the workplace as a productivity tool.”
When asked if Google could compete with Apple by offering tablets running Android software, Mr. Noland said, “Unless a product comes out that is half the price of the iPad, and comes with good enough bells of whistles, then its highly unlikely.”
The survey also found that a 83 percent of tablet owners still plan to buy a PC computer in addition to their tablet. This means that tablet cannibalization of the PC computer is taking place at a very slow pace.
Quelle:
Tablet Buyers Only Want the iPad, Report Says - NYTimes.com
Chip berichtet auch darüber, falls jemand der englischen Sprache nicht mächtig ist.
Umfrage: Amerikaner wollen nur das iPad
Der US-Tablet-Markt besteht, einer Studie zufolge, praktisch nur aus dem iPad. Das berichtet die New York Times unter Berufung auf einen Bericht der Vermögensverwaltung Robert W. Baird.Deren Analysten haben in einer repräsentativen Umfrage herausgefunden, dass über 50 Prozent der 22- bis 60-jährigen Amerikaner bereits über ein Tablet verfügen oder kurz vor der Anschaffung eines solchen Gerätes stehen. Und 95 Prozent davon interessieren sich ausschließlich für das iPad. Nur zehn Prozent gaben HPs Touchpad als ihre erste Wahl an. RIMs Playbook landete weit abgeschlagen bei nur vier Prozent.
Keiner kann es mit dem iPad aufnehmen
Jayson Noland, der die Studie durchgeführt hatte, sieht auch vorerst keine Änderung an diesen Präferenzen. "Ich kann mir nicht vorstellen, dass vorläufig irgendjemand mit dem iPad konkurrieren kann", sagte er gegenüber der Zeitung.
Ihr seht, den Android Mist will keine Sau kaufen...:D:D:D
