Sky Sports is to launch a dedicated channel for its new in-depth Formula 1 coverage, taking viewers under the skin of the sport.
[INDENT] Starting in March 2012, Sky Sports F1 HD will get Sky customers closer than ever, with more action, analysis and information - on their TV, online and mobile devices - throughout the season.
This new home of Formula 1 will be the only place to enjoy live coverage of the whole Grand Prix season, including all practice and qualifying sessions and every race in the calendar.
From its launch, Sky Sports F1 HD will give viewers:
EVERY RACE LIVE: From March to November, every moment of each race will be live in HD, without the interruption of adverts.
LIVE PRACTICE AND QUALIFYING: Every practice and qualifying session for each Grand Prix will be shown live on one channel, Sky Sports F1 HD.
THE FULL SEASON IN-DEPTH: Over nine months, viewers will have a wealth of programmes with in-depth interviews, archive action and weekly magazine shows.
EXTRA LIVE CONTENT: Through Sky's interactive service, fans can follow the action through on-board cameras, go behind the scenes with the teams in the pits, and follow race data, to take them further inside the sport.
The dedicated channel will be provided at no extra charge to all Sky TV customers who take both Sky Sports 1 and Sky Sports 2 or the HD pack of channels. It will be found at 408 in Sky's on-screen guide, after a scheduled move of the Sky Sports channels. Sky Sports viewers without the Sky+ HD pack will receive a standard definition version.
Sky Sports F1 HD viewers can also follow the action wherever they are with all live coverage on Sky Go, through online, mobile or tablet devices, at no extra charge.
SKY SPORTS F1 HD
Launches March 2012
Click here for more info
Announcing the new channel, Barney Francis, Managing Director ofSky Sports, said: "Formula 1 followers are hungry for more and we want to give them the ultimate experience. It's not just every minute of every race but a channel devoted to Formula 1.
"We can now tell the whole story of the season, from every Grand Prix, from start to finish. Formula 1 will get the full Sky Sports treatment. We have big plans for live shows and a rich line-up of Formula 1 programmes; getting to the drivers, exploring the technology and lapping up the drama.
"With a dedicated channel for Formula 1 we can also give all sports fans the depth and breadth of sports they demand every weekend, right through the year."
Jeremy Darroch, Sky's Chief Executive, added: "This brand new channel again proves Sky's commitment to investing in the best content for customers. It will give even more value to Sky customers and create another reason for others to consider pay TV.
"This is another example of the value we are creating for customers through our content leadership. It follows the recent launch of other high-quality new channels like Sky Atlantic and Sky 3D as well as our growing commitment to UK original content in areas such as drama, comedy and the arts."
More information on Sky Sports F1 HD can be found at http://www.sky.com/f1
Quelle: hdtv news
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